For years, venues have invested in bigger screens, better audio and more polished sports viewing environments. Yet one problem has remained surprisingly common: patrons are still looking down at their phones to check scores, upcoming games or results from other matches.
At the same time, venue promotions are competing for attention across table cards, posters, social media and signage that guests may never notice.
Cove Live has been built to bring those two worlds together.
Designed for pubs, sports bars, clubs and TAB venues, Cove Live is a subscription display system that puts live sports scores and scheduled venue promotions on LED screens and tickers. It creates a dynamic content stream that keeps patrons informed while giving venues a highly visible place to promote specials, events and sponsors.
What is Cove Live?
Cove Live transforms an LED display into a live sports ticker that can show in-play and upcoming games across major sporting leagues.
The system supports:
- AFL
- NRL
- NBA
- NBL
- NFL
- Premier League
- IPL cricket
- MLB
Between sports updates, venues can rotate their own content through the display. This could include happy hour promotions, weekly food specials, upcoming entertainment, membership offers or sponsor messages.
Rather than treating sport and venue marketing as separate channels, Cove Live brings them into one continuous rotation.
This means the content patrons already want to see can also help direct attention towards the venue’s own commercial priorities.
Put Your Marketing Where People Are Already Looking
One of the most valuable aspects of Cove Live is its ability to place venue marketing alongside live sports information.
Guests naturally look towards a ticker to check scores, results and what is coming up next. Cove Live gives venues the ability to schedule promotional content within that same viewing experience.
A pub might promote steak night between AFL updates. A club could display an upcoming member event between NRL scores. A sports bar could rotate sponsor logos while patrons follow Premier League results.
This is more effective than asking guests to notice a separate poster on another wall. The promotion appears where attention already exists.
Venue content can be prepared in advance and scheduled for specific days or times. For example, a happy hour promotion can be set to appear every Friday afternoon without staff needing to manually update the system each week.
Already Have An LED Screen?
Venues with an existing LED screen may already have much of the required infrastructure in place.
Cove Live can be added to an existing LED screen, subject to hardware compatibility, using a COVE media player. The Cove Technologies team can review the existing setup and confirm whether it is suitable.
Once connected, the screen can begin displaying live sports content and venue promotions through the Cove Live platform.
This creates an opportunity for venues to get more value from LED displays they already own. Rather than relying solely on static graphics or repetitive content loops, the screen becomes a live and regularly changing part of the venue experience.
It is important to note that Cove Live is designed for LED screens and does not run directly on standard televisions.
Only Have TVs? Add An LED Ticker
Many venues already have multiple televisions showing live sport but want to create a stronger sports bar atmosphere.
In this situation, a purpose-built Cove LED ticker can be installed underneath the existing TVs.
The televisions continue showing the game while the ticker displays scores, venue promotions and sponsor content beneath them. This creates a layered viewing experience without requiring the venue to replace its current TV setup.
LED tickers are available in a range of sizes, starting from three metres, with custom options also available. Each ticker purchase includes the media player, portal access and the first three months of the full Cove Live package.
Simple Control from Almost Anywhere
A venue technology system only creates value when staff can use it confidently.
Cove Live is controlled through a browser-based portal that can be accessed from a laptop, tablet or phone. Venue teams can turn sports on or off, manage content and schedule custom banners without needing to operate complicated equipment from a back room.
The system is designed to be used in two ways.
Venues that want regular control can update the content daily in a few clicks. Venues that prefer a more automated approach can schedule recurring promotions and allow the system to run with minimal input.
This flexibility is particularly useful in busy hospitality environments where staff have limited time to manage content during service.
One Screen Can Support Multiple Commercial Goals
Cove Live is not only a sports information tool. It can also become a practical part of a venue’s marketing and sponsorship strategy.
A club or pub can use the ticker to promote:
- Food and beverage specials
- Upcoming functions
- Live entertainment
- Membership campaigns
- Venue announcements
- Corporate sponsors
- Community partners
Sponsor content is particularly valuable because it gives commercial partners visibility during busy sporting periods when audience attention is high.
Venues may be able to incorporate ticker exposure into sponsorship packages, helping create additional value for partners and potentially offsetting the cost of the system.
The same display can therefore support patron engagement, venue marketing and sponsor recognition throughout the day.
Try Cove Live Before Committing To Hardware
Cove Live can be trialled free for 30 days through the browser.
No credit card or hardware is required to begin the trial. Once registered, users can access the portal, test the ticker, load promotional content and explore the available controls from a computer screen.
This gives venue operators an opportunity to see how the content works before purchasing a media player or LED ticker.
They can experiment with different sports, test their own promotions and understand how Cove Live might fit into the rhythm of their venue.
There is also a free Base tier that includes live AFL scores and browser control. Venues can then add individual sports and features or move to the full package as their needs grow.
More Than Another Screen
The value of Cove Live is not simply that it displays information.
Its value comes from combining live sports content with venue marketing in a format that is easy to see, easy to update and relevant to the people already in the room.
It helps venues reduce the gap between the sport patrons are following and the messages the business needs them to notice.
For venues with an existing LED screen, Cove Live offers a way to make that investment work harder, subject to hardware compatibility. For venues with televisions, an LED ticker can add the live information layer that creates a more complete sports bar experience.
Cove Live gives the screen a clear role in the venue. It keeps scores moving, promotions visible and patrons connected to what is happening both on the field and within the business.
Explore Cove Live and start a free 30-day browser trial at covelive.com.au.
